Claudia Gold, best known as Claw Money, has profoundly impacted every avenue she has touched throughout her illustrious thirty-plus-year career. Always on the cutting edge, Claw forged her mark in the male-dominated world of graffiti when the medium was undergoing a seismic shift. With her trademark wit, intelligence, and take-no-prisoners tenacity, Claw Money has established herself as a rare sentinel at the complex intersection of the worlds of art, fashion, beauty, feminism, and media.
Claudia has leveraged her unmistakable 'Claw' insignia to collaborate with a plethora of brands across a multitude of categories. From Nike and Calvin Klein to MTV, NASCAR, and My Little Pony, Claw's ability to resonate with consumers spanning all walks of life is indisputable. While Claw has countless collaborations to be proud of, the brand and eponymous clothing line she has built from the ground up over the past two decades is la piece de resistance.
"Claw Money," the brand, which celebrated its 20th anniversary in 2022, has successfully merged the grittiness of streetwear with the dazzle of
couture fashion. The brand has been embraced by an array of celebrities, influencers, and tastemakers, such as Rihanna, M.I.A., and Kendrick Lamar. Though Claw has much to reflect on, her focus is the future, as it has always been.
The versatility of Claw Money's multidisciplinary art allows Gold's work to speak volumes in all arenas, from the catwalk to the METAVERSE. As an esteemed board member at New York's prestigious Museum at the Fashion Institute of Technology, Claw recently contributed her expertise as an advisor to its exhibition commemorating the 50th anniversary of hip-hop. Gold's involvement in FIT's Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style, along with her historical research and additionally curating Beyond the Streets London at Saatchi Gallery, a continuation of NYC's significance to this global cultural shift. Boasting one of the most vastly spanning
collections of hip-hop ephemera and couture worldwide, Claw Money's archive is unparalleled and appropriate to be showcased on a global stage for this golden anniversary and beyond.